Best sellers

  • Smiling Bill - Raw Jig Heads


    This Bullet Style Jig head is a staple among surf fisherman and widely considered the most versatile saltwater lure ever created. Our Bills were designed around oversized forged hooks making them strong enough for any big game available. 

  • Hogy Slowtail Swimbait series



    Featuring twin action-packed ribbon tails for a lifelike swimming action at very slow speeds, these baits are ideal for targeting lethargic, pressured, or generally finicky gamefish by offering a slower, more natural presentation. Ideally fished with slow steady swimming action, or a slightly stop and go retrieve, these baits effectively imitate unassuming mullet, herring, menhaden, shad, and more.

    Coming Soon